Tractor Time #58: Higher Standards for Cannabis

On this episode we’re talking about bringing a higher standard to cannabis production. With the federal legalization of hemp and the continuing state-by-state rollout of recreational cannabis, the industry is just picking up steam in the U.S. A California-based nonprofit started by David Bronner is aiming to lead the way on setting regenerative and socially responsible standards that empower farmers and farm workers in a rapidly expanding agricultural sector. In this episode we’re joined by Andrew Black, the executive director of Sun+Earth Certified, a beyond-organic standard for cannabis and hemp, and Josh Gulliver, a regenerative hemp and herb farmer based in Oregon, to talk about the challenges and opportunities on the horizon for cannabis growers.

This episode is particularly relevant right now, as three U.S. Senate Democrats have just presented a plan to end the federal prohibition on cannabis. This interview was recorded back in April, so that’s not part of the conversation, but what we do talk about is the increasing need for cannabis producers to lead the way on what it means to be truly regenerative. Right now we are at a crossroads. Does cannabis become just another commodity crop or can we use it as a vehicle to transform agriculture?

In this episode, we go deep into Sun+Earth Certified standards and what that means for the future of cannabis. Sun+Earth, if you don’t already know, is the non-profit started by David Bronner, who is the head of Dr. Bronner’s Magic Soaps as well as an outspoken cannabis activist. The non-profit has set ambitious standards for cannabis production that include earth care, human empowerment and community engagement.

To find out more about Sun+Earth Certified go to sunandearth.org. If you’re interested in learning more about how Dr. Bronner’s is creating regenerative supply chains for its products go buy Honor Thy Label: Dr. Bronner’s Unconventional Journey to a Clean, Green, and Ethical Supply Chain. That book is available in the acresusa.com bookstore. Use the coupon code JULYPOD, that’s J-U-L-Y-P-O-D for 10 % off on all titles.

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